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About Me

Ayesha Shakya.jpg
Hi! I'm Ayesha Shakya and I am a Product Manager with over a decade of experience working in technology, design and media. I am based in New York City. 

A few things about me:
  • I am passionate about crafting seamless digital experiences that delight users and drive business growth,
  • ​I am experienced in leading cross-functional teams through the entire product lifecycle, from concept to launch,
  • I can talk tech with engineers, design with designers and talk strategy with executive leadership,
  • I have a keen eye for details but can also tie them back to the big picture.

My career has centered around building multi-platform digital experiences that are user-centric, solution-oriented and highly impactful and has taken me across continents, from Singapore, Nepal to New York City. My work has been featured on The New York Times, HuffPost, PBS NewsHour, Vanity Fair, Mashable and more and has won a New York Emmy Award and a Webby Award.

Resume

Work experience 

Malala Fund

Product Manager

New York, NY

January 2020 - Present

• Led the complete overhaul of the company’s website involving the design and maintenance of over 100 web pages, resulting in a 60% increase in site traffic and a 30% increase in end of year fundraising.
• Oversaw the redesign of Assembly, Malala Fund's digital publication, by overseeing user research, design and development, and implementing SEO best practices and user-friendly design, resulting in a nearly 30% increase in site traffic and 300% increase in site submissions.
• Increased donations from major donors by 150% by leading strategic alignment with executive leadership on optimizing web-based products.

Malala Fund

Digital Producer

New York, NY

January 2019 - December 2019

• Led production of Malala Fund's first-ever video series, increasing YouTube subscriber base by 29%.
• Managed partnerships with content creators for an International Day of the Girl fundraising campaign on YouTube, raising over $50K.
• Built Assembly's email newsletter, increasing total number of subscribers to over 12,000 and winning a Webby Award for Websites and Mobile Sites Email Newsletters.
• Led production of live conversation between Malala Yousafzai and Prince Harry and Meghan Markle, the Duke and Duchess of Sussex, garnering nearly a million views across all social media platforms and reaching over 4 million people globally.

Meta

Coordinator

New York, NY

June 2017 - December 2018

• Measured engagement metrics for news initiatives and programs from 500 news partners and journalists, supporting the growth of the Meta Journalism Project globally

• Performed a segmentation analysis that helped inform the project's measurement initiative
• Collaborated with news partners to conduct research on key audience/ stakeholder segments for Meta Journalism Project

Nepali Times 

Product Manager

Kathmandu, Nepal

November 2013 - June 2016

• Led a team of journalists, designers and engineers to use video, audio and social media in building innovative multimedia products for nepalitimes.com, leading to a 50% increase in subscriptions.
• Built interactive web projects with engineers for nepalitimes.com during critical news events using HTML, CSS and JavaScript and a custom content management system.
• Partnered with the editorial team to help optimize Nepali Times across multiple social platforms to drive audience growth and advertising revenue.

Projects

Instagram

User Experience Researcher 

New York, NY

June - December 2017

• Conducted research on user behaviour on Instagram Stories with over 40 news publishers and creators.
• Published “Tap for News”, a set of guidelines laying out best practices on creating engaging and insightful news content for Instagram Stories.

The Wall Street Journal

User Experience Researcher

New York, NY

January 2017 - May 2017

• Led three rounds of user testing on the What’s News app, The Wall Street Journal’s news digest app. Findings from the user testing sessions contributed to improving personalization of the WSJ app.

Education

New York University 

Master of Arts, Digital Communication and Media/ Multimedia (Studio 20: Digital First Program)

New York, NY

2016 - 2017

Nanyang Technological University

Bachelor of Engineering, Information Engineering and Media

New York, NY

2009 - 2013

Awards/ Honors

• Extraordinary Ability EB-1A Green Card

• 2023 Webby Nominee for Charitable Organizations/ Non-Profit Websites and Mobile Sites for Malala Fund Annual Report

• 2022 Anthem award for Diversity, Equity & Inclusion and Community Engagement for Assembly

• 2021 Webby Honoree for Charitable Organizations/ Non-Profit Websites and Mobile Sites for malala.org

• 2021 Webby Honoree for Diversity & Inclusion Websites and Mobile Sites for Assembly

• 2020 Webby Award for Websites and Mobile Sites Email Newsletters for Assembly

• 2020 Telly Awards, Silver Winner for Series: Social Video for Malala Fund's Roll Call

• 2018 New York Emmy, Public/Current/Community Affairs: Series for Finding Sanctuary 

Skills

Product skills: Product strategy and roadmap development, Agile development methodologies, Design and UX principles, A/B testing, User research and data analysis, Cross-functional team leadership.

Tools: Photoshop, Premiere, Figma, Zeplin, G Suite Apps, Asana, Monday.com, UserTesting, Contentful, Squarespace.

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