malala.org
Organization:
Malala Fund
Year:
2020 - 2021
Malala Fund was founded in 2013 by Malala Yousafzai and Ziauddin Yousafzai to champion every girl's right to 12 years of free, safe, quality education.
In partnership with Airbnb, malala.org was first launched in 2018 with a brand new identity, but with rapid expansion of Malala Fund's programmatic and advocacy goals, and the launch of its digital publication Assembly, it was crucial for the website to also reflect the growth.
So, in 2020, we embarked on a two-year long plan to restructure and revamp the Malala Fund website. Across malala.org, we expanded pages to include a detailed breakdown of how Malala Fund works, we added more context on how Malala Fund invests in local education activists and advocates and spotlighted individual grantees and their impact.
As the Product Manager, I led a team of designers from the design firm Language Dept. and engineers from web development agency CodeZone through the entire product development lifecycle from ideation, design and development through to launch.
The static hero image on the homepage was replaced by a video that clearly communicates the mission of Malala Fund. Having the mission statement trail the hero video further emphasizes how Malala Fund is working for a world where every girl can learn and lead.
Our Work
Throughout the website, the messaging regarding how Malala Fund works was missing, so we built an "Our Work" page to clarify that Malala Fund "does not build schools, we build networks" and to highlight its investment in networks of education advocates across 10 countries globally.
Education Champion Network
Malala Fund invests in education activists and advocates who are driving solutions to barriers to girls’ education in their communities.
To showcase these grantees who are part of the Education Champion Network, we expanded the Education Champion Network page and built an asymmetric grid with a country and approach filter. Hovering over each thumbnail provides more information about the grantee and their area of focus.
Education Champion profiles
Clicking on the thumbnails would lead users to individual grantee profiles.
The profiles provide even more in-depth information about the issue that the grantee's work is centered around, their approach and the impact they have made.
Girl Programme
Beyond the Education Champion Network, Malala Fund also piloted The Girl Programme. The programme centered around youth-led advocacy gives young women the tools they need to advocate for education and equality in their communities and a platform for the world to hear their voices.
To differentiate the Girl Programme from other Malala Fund-led programmatic work, it was essential for the page to reflect the energy and power of a community of young women activists. Anecdotes from Girl Fellows were featured and we used illustrations and colored icons to target a younger demographic.
The redesign resulted in a 30% increase in end of year digital fundraising and awarded Malala Fund the 2021 Webby Honoree for Charitable Organizations/ Non-Profit Websites and Mobile Sites.
